About 10 years ago, I decided to move back to Paducah, KY, where I soon discovered there were a few unmet needs within the business communities of Western Kentucky. The first of those discoveries, a lack of high-quality content writers, led me to launch Inkwell Creative Media in 2011. Within the first three years of starting my business, it became clear that my clients needed more than just a good content writer on their team. They also needed a better marketing strategy than what they were using. So, applying the knowledge and experience I gained from working as a media planner at one of Kentucky’s largest advertising agencies, I decided to expand my business to include strategic marketing planning, media buying and project management.
Most of Inkwell’s clients are small businesses whose owners and operators are simply trying to keep pace with the changing business environment. Marketing continues to evolve, almost daily, and the tools needed to succeed continue to become more complex and digitally-based. So, it’s my job, and the job of the consultants with whom I work, to make sure that clients are up-to-speed on marketing trends and can recognize which trends are worth adopting and which trends are passing fancies.
I’d love to tell you that I adhere to a marketing formula that works for all of my clients, but that’s just not the case. Instead, I dig deep into each client’s industry and work to identify the business’s strengths and areas for growth. From there, I partner with the client to devise a marketing plan that works for its budget and one that gets the right message in front of the right customers.
In order to be successful as a marketing consultant and project manager, I have teamed up with some of the best graphic designers, website developers and photographers in the region, in order to ensure that my clients have access to an experienced and highly qualified team of marketing professionals. When my clients are successful, Inkwell Creative Media is also a success.
Jessica Perkins Vasseur, Marketing Consultant & Content Writer
With nearly 20 years of marketing experience under my belt, I develop comprehensive marketing and content strategies for national, regional and local businesses. I strongly believe that the first step in reaching one’s business goals is to identify the opportunities and challenges that exist within the industry. I do this by learning the ins and outs of my clients’ businesses through regular and on-going communication and industry research.
I then work with clients to establish a strategic marketing plan, which includes a content strategy designed to leverage their digital assets, and an advertising plan that helps them build brand awareness among their target audience.
In addition to developing marketing and content strategies and media plans, I am also a content writer. I assist businesses with the development of e-mail campaign messages, blog posts, editorial content and website content.
I earned a degree in marketing from the University of Louisville in 2000 and spent the first 8 years of my career working for advertising agencies in Louisville, KY, where I concentrated my time on developing media plans for accounts, including Lennox Heating & Air, Qdoba Mexican Grill, the Louisville Convention and Visitors Bureau, 10 southeastern markets of Dairy Queen and many others.
I later served as Marketing Manager and Interim Executive Director of the Paducah Renaissance Alliance, a national Main Street program in Western Kentucky, where I worked with small business owners to promote retail and restaurant businesses.
Community and civic engagement is high on my priority list. I currently serve on two non-profit boards in Paducah, and I hold a seat on the West Kentucky Community & Technical College’s Business Administration Advisory Board.
Jamie Rawlings, Content Writer
For the past 12 years, Jamie has managed public relations and communications strategies for local, regional and national clients and corporations. From national media pitches to production of award-winning annual reports and events, Jamie has a broad range of experience and expertise in the communications industry.
After graduating with a degree in public relations from Western Kentucky University, Jamie worked for what was, at the time, the only agency in Kentucky that specialized in public relations. During that time, Jamie managed public relations and communications campaigns and projects for clients in the higher education, agriculture, tourism and consumer-products industries. Jamie’s notable projects included planning the grand opening media and events for the Louisville Marriott Downtown, producing award-winning annual reports for the University of Louisville Foundation, booking national media tours on behalf of Arysta LifeScience’s MIDAS agriculture chemical and national media planning for Okabashi.
Most recently, Jamie has served as the Communications & Media Relations Coordinator for West Kentucky Rural Electric Cooperative, a member-owned electric cooperative that provides power to more than 35,000 members in Western Kentucky. The cooperative’s only communications contact, Jamie managed all internal and external communications, including producing monthly bill inserts, writing content for Kentucky Living Magazine, managing all media and planning communications strategy.
Jamie lives with her husband Mark and their daughter Maggie Faye in Graves County.