Inkwell Creative Media is a marketing firm specializing in content writing for web-based and print marketing materials. The firm also provides editorial services for various media outlets. Inkwell has formed partnerships with graphic designers, web developers and photographers to provide full-service marketing to a variety of industries.
The marketing world evolves rapidly, making it challenging for businesses to keep up with changing marketing trends. At Inkwell, we work with clients to build effective marketing strategies and to develop content strategies that are applied to our clients’ marketing materials in order to help them to communicate their message clearly. When our clients are successful, we have succeeded!
Jessica Perkins, Marketing Strategist
With nearly 20 years of marketing experience under her belt, Jessica Perkins develops comprehensive marketing and content strategies for national, regional and local businesses. She believes that the first step in reaching one’s business goals is to identify the opportunities and challenges that exist within her client’s individual industries. She does this by learning the ins and outs of the business through communication with the client and relevant industry research.
Once that’s out of the way, she works with her clients to establish a strategic plan that includes a content strategy that will help them compete in a global market.
In addition to developing marketing and content strategy, Jessica also writes content for businesses crossing a range of industries from manufacturing to healthcare to government to travel and tourism.
She holds a degree in marketing from the University of Louisville and spent the first 10 years of her career working for advertising agencies in Louisville where she concentrated her time on developing media plans for national accounts, including Lennox Heating & Air, Qdoba Mexican Grill and others.
She went on to serve as Marketing Manager and Interim Executive Director of the Paducah Renaissance Alliance, a national Main Street program in Western Kentucky, where she was successful in developing and marketing one of the most popular art shows in Paducah, KY’s, Lower Town Arts District–The Affordable Art Show.
She is also a regular contributor to several regional publications, including Community Health Magazine, Paducah Life, POSH Magazine, VUE Magazine and SCORE, a publication of the Paducah Symphony Orchestra.
Because her community is important to her, Jessica serves on various non-profit boards in Paducah, Kentucky, and holds a seat on the West Kentucky Community & Technical College’s Business Administration Advisory Board.
Jamie Rawlings, Content Writer
For the past 12 years, Jamie has managed public relations and communications strategies for local, regional and national clients and corporations. From national media pitches to production of award-winning annual reports and events, Jamie has a broad range of experience and expertise in the communications industry.
After graduating with a degree in public relations from Western Kentucky University, Jamie worked for what was, at the time, the only agency in Kentucky that specialized in public relations. During that time, Jamie managed public relations and communications campaigns and projects for clients in the higher education, agriculture, tourism and consumer-products industries. Jamie’s notable projects included planning the grand opening media and events for the Louisville Marriott Downtown, producing award-winning annual reports for the University of Louisville Foundation, booking national media tours on behalf of Arysta LifeScience’s MIDAS agriculture chemical and national media planning for Okabashi.
Most recently, Jamie has served as the Communications & Media Relations Coordinator for West Kentucky Rural Electric Cooperative, a member-owned electric cooperative that provides power to more than 35,000 members in Western Kentucky. The cooperative’s only communications contact, Jamie managed all internal and external communications, including producing monthly bill inserts, writing content for Kentucky Living Magazine, managing all media and planning communications strategy.
Jamie lives with her husband Mark and their daughter Maggie Faye in Graves County.